MICHELOB ULTRA BECOMES NEWEST SPONSOR AND OFFICIAL BEER FOR CITY BIKES IRONMAN® 70.3 MIAMI

 

Miami (Aug. 28, 2012) – City Bikes IRONMAN® 70.3 Miami is proud to announce its newest sponsor, Michelob ULTRA. Michelob ULTRA will become the Official beer of the 2012 City Bikes IRONMAN® 70.3 Miami and sponsor the run course.

“Michelob ULTRA is thrilled to partner with City Bikes IRONMAN® 70.3 Miami” said Eddy Leal, Sr. Manager Region Trade Marketing, Michelob ULTRA. “We’re excited to be on site to support triathletes every step of the way and look forward to helping the participating adult athletes celebrate their achievements at the finish line.

Michelob ULTRA has 95 calories and 2.6 grams of carbs per 12 oz. serving.  One year after its introduction in 2002, Michelob ULTRA became the fastest-growing new brand in the industry and was a phenomenal hit among adult fitness enthusiasts, adult consumers living an active lifestyle, and those looking for a great-tasting beer with lower carbohydrates and fewer calories.

City Bikes IRONMAN® 70.3 Miami is a truly international event with athletes from over 58 countries around the world in attendance. The race is also one of the largest in the United States, offering 3,000 slots and was sold out last year. Miami’s warmth and boundless list of activities allows athletes and their families to use the race as an excuse to visit and indulge in all the city has to offer, simultaneously stimulating the local economy. This unique event is highly anticipated, with registrations close to being sold out.

“We are glad to see the City Bikes IRONMAN® 70.3 Miami team continue to grow, and the addition of a brand such as Michelob ULTRA demonstrates the increasing corporate support of the triathlon sport,” said Wilber Anderson, CEO of Miami Tri Events.