The Mentholatum Company puts its eyes on the finish line with Rohto Cooling Eye Drops Sponsorship of select Ironman 70.3 races and Aflac Iron Girl Event Series.
As part of a new marketing direction focused on athletes and people who live active and outdoor lifestyles, The Mentholatum Company (TMC), a leading over-the-counter healthcare products company headquartered in Orchard Park, NY announces its title sponsorship for Ironman® 70.3 Miami.
“The eyes of Ironman 70.3 and Iron Girl athletes are exposed to the sun, water and wind for months while training and racing for the events. This makes Rohto Eye Drops an important part of an athlete’s training regimen and we are happy to have them as part of the Ironman and Iron Girl family”, says Ironman Director of Sponsorship and Licensing Andy Giancola.
“Athletes, in particular swimmers, runners and cyclists, are often faced with dry, irritated eyes because they’re constantly battling environmental or chemical elements”, says Todd Cantrell, director of the eye care and pain management divisions at The Mentholatum Company. “We’ve found that ROHTO Eye Drops are popular among endurance athletes, and the product line has a definite place at these types of events”.
Ironman 70.3 Miami is proud to have Rohto on board as title sponsor.